They are often seen as having more sex appeal than low heels (see article for discussion) and are thus commonly worn by women for formal occasions or social outings. Ø Entry of multinationals in domestic market. Protective features may includesteel-tipped toesand soles orankleguards. Originally the spikes or “cleats” were made of metal but replaceable “soft spikes” made of synthetic plastic-like materials with prongs distributed radically around the edge of each spike are much more common today (and are required on many golf courses since they cause less damage to the greens). 30 crore. This requires internal knowledge about what your organisation cares about and who they want to help in the world. Ø Growing international and domestic markets. Success for a business or organization is a matter of good guidance and following the direction it has from the beginning. Some broad categories are: High-heeled footwearmay be shoes with heels 2 inches (5cm) or higher. For this by the help of. The first method that Passion Soles will use to communicate this is location. We will have to also care about the distribution channel of Hunky Company and also about the marketing mix communication. Speaking of social media, some of the best fashion social media … Her articles specialize in business and personal finance. Customers buy raffle tickets with the proceeds going to the charity of your choice, such as a kid's back-to-school clothing drive. For research they design the strategy for “Reebok junnon” event. 4th May 2017 Although common objective of all IMC program is increase brand awareness, sale and design a unique image of the product in customers mind. © 2019 www.azcentral.com. 1. Special Shoes is one of the most successful shoe shops in the country. Ø Fast changing fashion trends are difficult to adapt for every time for our company. HUNKY is a strong competitor in the SHOES industry and it is focusing on increasing the brand equity and profitability of companies focused on increasing their share in the footwear market. Ø Lack of fresh investment in the sector. And they check their inbox daily. Resource strength of India in the form of materials and skilled manpower is a comparative advantage for the country. MANUFACTURER (COMPANY), Your browser may not support display of this image. Email marketing is one of the most powerful marketing strategy examples for businesses of all types. Al-Shahriar BBA … Originally a distributor of shoes, the company now manufactures various shoe… What Is Sales and Marketing Strategy? Your marketing plan will determine how you plan to advertise, your public and community relations strategy, your marketing budget, and your target market. For kids segment our target audience will be the mother, for young people our target audience will be their wives or their mutual friends, for old people our target audience will be their sons or their families. Thedesignof shoes has varied enormously through time, and fromcultureto culture, with appearance originally being tied to function. Shoes have become more than strips of leather to protect tender tootsies. Hold a gambler's sale over a holiday weekend. www.en.wikipedia.org/wiki/shoe). In situational analysis we find that there is a lack of awareness regarding the knowledge of quality of sport shoes. Ø Retain customers through quality supplies and timely deliveries. In Hunky we are creating the core value of our product that is shoes for all level of people with affordable price that most of our competitors do not have. Ø Sling backsare shoes which are secured by a strap behind the heel, rather than over the top of the foot. Customer Giveaway Ideas for a Company's Anniversary, Marketing Strategies for Liquor Package Stores, Marketing Strategies to Establish a Frozen Yogurt Business, Privacy Notice/Your California Privacy Rights, Social Media Marketing; Jennifer Abernethy. Ø Bowlingshoes: intermediate style between ordinary dress shoes and athletic shoes. Education A sales and marketing strategy is the process of how a business strategizes to achieve its marketing and profit goals. The Hunky communication objective is to achieve all marketing objective which are prescribed in marketing plan through strong positioning message. Entrepreneur Magazine: Flip-Flops, Sandals, Heels: Oh, My! Without these, your business or organization wont have the proper reasons to function. Apart from this some local seller of sport shoes in today’s scenario gives more competition because even they are not branded shoes but they are providing low price shoes. Fashionistas know that the shoes can make or break an outfit. We have looked at the strengths and weaknesses of the Hunky Company as well as the opportunities and threats and have included them in this IMC plan. Hunky Company is developing its integrated marketing communication programmes using all the elements of the marketing mix (product, price, place, and promotion So Integrated marketing communication is integration of all marketing tools, approaches, and resources within a company which maximizes impact on consumer mind and which results into maximum profit at minimum cost. No specific marketing strategy. Promotion:-In a promotion part of the product we are going to launch IMC plan for the target market. They have harder rubber soles/heels so as not to damagebowlingalley floors. Marketing managers who success to know changes in environment through situation analysis can lead their companies to capitalize on opportunities and cope with threats created by changes. Ø Lack of modern finishing facilities for leather. When you are releasing a new line of shoes for women, hold a fashion show as part of your marketing plan. The message that Passion Soles will seek to communicate is that they offer the largest selection of fashionable women's shoes in Tacoma. Do you have a 2:1 degree or higher? Shoes have traditionally been made fromleather,woodorcanvas, but now a days it is increasingly made fromrubber,plastics, and other petrochemical-derived materials. We will also persuate regarding new adding feature with latest technology among people in to the market. Ask local celebrities to design their fantasy shoes. Ø Growing fashion consciousness globally. Use excessive advertising especially using media preferred by the target market. Our mission is to make sure that our clients have the tools and information that they need to become successful in the footwear market. and other materials. Do Your Research. They all (competitors) mostly targeted the younger generation but HUNKY Company will target all level of people in the sport shoes segment with affordable price. As of 2020, there are several marketing strategies like product/service innovation, marketing investment, customer experience etc. Most of the people prefer only branded sport shoes whatever the quality belongs to that particular branded product. Ø To inform to the target market about our product. Ø Massive institutional support for technical services, designing, manpower development and marketing. * To receive feedback from customer on regular basis. While we will focus on our two primary customer segments (active families and runners), we offer a product that virtually every consumer requires. Ø Create product belonging and position among buyer’s mind. Pricing a product is one of the most important aspects of your marketing strategy. The winner gets a fall shoe wardrobe. Ø Abundant scope to supply finished leather to multinationals setting up shop in India. It wont have the direction and guidance it needs to prosper. Katie Jensen's first book was published in 2000. So to gain a successful market plan it is necessary to understand the current situation comprehensively and trends affecting the future of the organization.Situation analysis plays a vital role in developing marketing plan.First of all, it’s help our company to lead the dynamic marketing environment in the shoes market that will help to lead the uncertainty, threats and opportunities for marketers. Ø Increase sale by 50% in 6 month from thelaunch of public campaign. Consumer also wants that the buying shoes can run in every environment and their social ego personality also influenced to buy a particular branded shoes. “According to Sally and John, marketing plans are “the written document or blueprint for implementing and controlling an organization’s marketing activities related to a particular marketing strategy”. * To Increase sale by 50% in next six month. 200 to 1500 hundred. Fun Marketing Ideas for a Shoe Boutique. It is best to limit this marketing idea to women's shoes only since women tend to be more receptive than men to these types of events. It acts as a road map for business owners in determining the effective ways of successful sales and marketing. Any opinions, findings, conclusions or recommendations expressed in this material are those of the authors and do not necessarily reflect the views of UKEssays.com. A brand can be … Birchbox created a user-friendly referral system to help fans spread the word. We've received widespread press coverage since 2003, Your UKEssays purchase is secure and we're rated 4.4/5 on reviews.co.uk. The foot contains morebonesthan any other single part of thebody. Besides, many global retail chains seeking quality products at competitive prices are actively sourcing footwear from India. Now for this through IMC tools we target the audience who will be responsible to buy Hunky product for their families. So we have to flow our strategical planning through IMC tools with respect to the target audience of our product. Ø Wedge Sandals are sandals but have the ankles higher as if wearing a high heels shoe. An auction is another possibility. Marketing plan of developing and promoting sport shoes online shop LifeShoes Prepared by Ksenia Efrimidi NIUB number 14950623 Supervisor of the bachelor thesis Dr. Francesc Xavier Arroyo University of Barcelona Faculty of Business Administration Academic … Provide basic high heels in a pump style and offer feathers, sequins, jewels, chains, paints and flowers. Ø Product diversification – There is lot of scope for diversification into other products, namely, leather garments, goods etc. *You can also browse our support articles here >. Work shoes are designed to stand heavy wear, to protect the wearer, and provide high traction. Ø Cycling shoesare equipped with a metal or plastic cleat to interface withclipless pedals, as well as a stiff sole to maximize power transfer and support the foot. Pricing factor will be also a major factor to differentiate to all competitors from our company HUNKY. Thedesignof shoes has varied enormously through time, and fromcultureto culture, with appearance originally being tied … The problem also belongs to the people attitude towards the new launching product that is my company HUNKY. The Main purpose of this event was to increase the sale of Reebok shoes. 52 Types of Marketing Strategies In Use Today: Cause Marketing. By Saturday, they are 50 percent off. This is possibly the most popular decoration. Offer a $5 trade-in value for old shoes your customers trade in for a new pair. Ø Snowshoesare special shoes for walking in thick snow. Besides advertisement, we will also carry out promotional activity such as public relation, direct marketing etc. It provides a lot of support in setting of marketing objective. While leather shoes and uppers are produced in medium to large-scale units, the sandals and chappals are produced in the household and cottage sector. Ø The footwear component industry also has enormous opportunity for growth to cater to increasing production of footwear of various types, both for export and domestic market. No plagiarism, guaranteed! Cisco has always been proactive in its use of content marketing and social … Sometimes they are used foruniformsor comfort bynurses,waitresses,police,militarypersonnel, etc. Copyright © 2003 - 2021 - UKEssays is a trading name of All Answers Ltd, a company registered in England and Wales. The concept includes online and offline marketing channels. Attach an Influencer to Your Brand. On Sunday, the discount rises to 60 percent, and rises to 75 percent off on Monday. Disclaimer: This is an example of a student written essay.Click here for sample essays written by our professional writers. When they fill up the card, they get a free pair of shoes or a discount on their next pair. Ø Sneaker bootand sneaker pump: a shoe that looks like an athletic shoe, but is equipped with a heel, making it a kind of novelty dress shoe. Through the advertisement we want to design the brand image of our product into the customer mind. With changing lifestyles and increasing affluence, domestic demand for footwear is projected to grow at a faster rate than has been seen. Ø Mulesare shoes or slippers with no fitting around the heel. Ø Golfshoes: with “spikes” for better grip in grass and wet ground. We feel that Hunky would profit from making an innovative and customer oriented product that will use by mostly all level of people. (Source:-http://www.sfootwearsinfoline.tripod.com/ind_footwr_industry_overview.htm). These outputs are known as the product mix. Leather footwear exported from India are dress shoes, casuals, moccasins, sport shoes, horrachies, sandals, ballerinas, boots. Our discussion on market and consumer behavior will be strated to the following discussion of IMC plan of shoes:-. Opportunity in the terms of the availability of product into the market and differentiating nature of product regarding competitors. which have helped the brand grow. They are easy to say but are defined in a non-professional way. The HUNKY company target market for the sport shoes that will be kid’s to up to 15 years, young people and old people above 50 years. Target audience: – The Hunky company target market for the shoes product is kids to up to 15 years, young people and old people above 50 years. Nike Inc.’s growth comes with changes in its product mix. It then sets out to describe the target audience for the product range and finally suggests a host of marketing strategies and activities that will help Nike to achieve its target of becoming the #1 sports shoe brand in India. They also influenced by Newspaper ad because the newspaper is read by most of the people today’s. This element of the marketing mix enumerates the organizational outputs offered to target consumers. Display the shoes in the store with photos of the celebrities. Not many companies are focusing towards the older generation of shoes, so we want Hunky to be one of the first companies to have an all level of customer oriented sport shoes that will use by all level of people and this strategically message, we will introduce throughout in our IMC plan. Ø Cleat (shoe): a type of shoe featuring molded or removable studs. Referral marketing is … In temperate climates, snowshoes are used for mostly recreational purposes in winter. Ø Well-established linkages with buyers in all parts of India. They are generally made from sturdy leather uppers and non-leather outsoles. After Research survey done by various shoes company, it has been founded that male respondents were more brand conscious than female. Ø Espadrillesare casual flat or high-heeled fashion sandals of a style which originated in the Pyrenees. Ø Presently, the Indian footwear market is dominated by Men’s footwear market that accounts for nearly 58% of the total Indian footwear retail market. In the case of chapels and sandals, use of non-leather material is prevalent in the domestic market. SHOES SEND TO RETAILER. We will develop an Advertising Strategy to achi. Finding a causes both your customers and your company cares about can create magic for your business. Promotional activities include Advertising, sales promotion, and personal selling activities. Women no longer need to travel to Seattle to find nice shoes. Ø Climbing shoes: a shoe designed forrock climbing. Many of the shoes that are made out of pleather and look like they were dipped in wax, giving them a tacky appearance. This audience has a preference for stylish, affordable, yet comfortable shoes. * To create relationship with customer on personal level. An indirect competitor is a shoe smith that will dye shoes. First of all we carried out situation analysis in order to understand the problem. When you’re determining your pricing, you should have plenty of data to back up … Passion Soles has chosen an … The major competitors in sport shoes in Indian context of the HUNKY Company are Nike, Reebok, Action shoes, Puma and Bata shoes. Ø To persuade about the Hunky shoes to the target market with respect to price and quality and with our positioning message. If you need assistance with writing your essay, our professional essay writing service is here to help! On Friday, shoes on sale are 33 percent. The IMC objective of the HUNKY company is following:-. The Bata Shoe Organization regarded itself as a ‘Multi-Domestic’ rather than multinational enterprise, making it a priority to contribute to the economy in any new markets it entered. HUNKY Company will use all IMC tools which will be best suited for flowing the message among the targeted people. To export a reference to this article please select a referencing stye below: If you are the original writer of this essay and no longer wish to have your work published on UKEssays.com then please: Our academic writing and marking services can help you! Strength of India in the footwear sector originates from its command on reliable supply of resources in the form of raw hides and skins, quality finished leather, large installed capacities for production of finished leather & footwear, large human capital with expertise and technology base, skilled manpower and relatively low cost labor, proven strength to produce footwear for global brand leaders and acquired technology competence, particularly for mid and high priced footwear segments. The products in Nike's marketing mix are focused on high quality and wide variety of goods for sports enthusiasts. Develop social networking profiles on Pinterest, Twitter, LinkedIn, Facebook and Google+ around a shoe theme to play off your shoe boutique. The Goal of our marketing plan is to achieve market objective that are established before implementation of marketing plan. Through this, we can easily identified our HUNKY competitors in the market and once we know the company weakness and what kind of oppournity we have for the present and future prospect then we can easily make cost effective IMC plan and strategic IMC plan for the company. Upload photos of the latest shoes to your profiles with clever captions to snag interest. Ø Wrestling shoesare light, flexible shoes that mimic bare feet while providing additional traction and protection. Although it is quite popular, Special Shoes need an online based shopping site or a website to further enhance their position as one of the top shoe shops in the country. Ask the representative of the charity to pick the winning ticket. The price will be depended upon the customer age and size of the product. After situational analysis we must find the problem regarding IMC communication related to the current market environment. 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