Issuing coupons, running contests and games, and offering rebates and mail-in offers are examples of sales promotions. The promotion (communication) mix is composed of advertising, personal selling, public relations, sales promotion, and direct marketing. are called a) promotion mix ingredients b) marketing mix components. Coupons 1. are called a) promotion mix ingredients b) marketing mix components. Promotion is much more vast in scope as compared to publicity which is just one aspect of promotion. Your IP: 38.105.208.136 Eg. Any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor is called _____. Advertising _____ is considered to be the only promotional medium capable of "closing" a sale and directly generating revenue for the Firm. Personal selling occurs when a sales representative meets with a potential client for the purpose of transacting a sale. Promotion mix _____ is any form of communication that is conveyed via a "non-personal medium." Advertising personal selling sales promotion and public relations are called a from MKT 340 at Emory University Cards Return to Set Details. Magazines and/or Newspapers 1. Consumer promotion, trade promotion and ____ are the three forms of sales promotion Conducting Marketing Research and Forecasting Demand, Consumer-Industrial and Government Markets, Executing Strategy Through Organizational Design, Strategic Elements of Competitive Advantage. 05/21/2010. Use of media increases the overall cost of a subject because using media is expensive. “Sales Promotion, consists of those marketing activities other than advertising, publicity and personal selling, that stimulate consumer purchasing and dealer effectiveness, such as- displays, shows, and exhibitions, demonstrations and various other non-recurring selling efforts not in the ordinary routine”. Promotion is defined as the range of activities that communicate the benefits of the product to the potential buyers, so as to attract and instigate them to buy it. If you are on a personal connection, like at home, you can run an anti-virus scan on your device to make sure it is not infected with malware. Level. 1) Advertising, personal selling, sales promotion, and public relations. • Description. Another way to prevent getting this page in the future is to use Privacy Pass. Which is the most commonly used measure in media planning. The strategy created by adopting a blend of advertising, publicity, personal selling, and sales promotion is called your _____ mix. Outdoor Ads 1. Business Directories 1. Marriage, childbirth, and divorce constitute the ________ that shape the consumption pattern of individuals. Advertising becomes less and less effective over a period of time. Advertising, Sales Promotion, Personal Selling, and PR. A short example is also provided hopefully to help make the terms more clear to the reader. Promotion is one of the market mix elements, and a term used frequently in marketing. Answer: 1 question A sales call from a telemarketer is an example of which type of promotion? Cloudflare Ray ID: 60f23c37eea30e8e Sign up here. Which of the following is NOT a typical supply chain member? Advertising and personal selling are closely related business processes that make up the bulk of a company's activity within marketing and promotion. Just like advertising even publicity is a part of promotion. Radio 1. From the perspective of marketing promotion is a combination of personal selling, direct marketing, sales promotions, advertising and publicizing. Click here to study/print these flashcards. Once a company decides on a component of the promotion mix, such as advertising, it must still decide which medium (e.g., television, cell phones, magazines) or media (more than one medium) to use. If you are at an office or shared network, you can ask the network administrator to run a scan across the network looking for misconfigured or infected devices. Sales promotion uses both media and non-media marketing communications for a pre-determined, limited time to increase consumer demand, stimulate market demand or improve product availability. Which of the following is NOT a typical supply chain member? Question 9 Advertising, personal selling, sales promotion, and public relations are called nonpersonal communications characteristics of a product marketing mix components advertising tools promotion mix ingredients Correct! However promoting a subject can be much cheaper with the help of publicity and publicity … Publicity is generally effective at the awareness stage. A. Completing the CAPTCHA proves you are a human and gives you temporary access to the web property. Sales promotion is one of the elements of the promotional mix. Referral Programs 1. All of these are considered as a sales push strategy. b. What is the idea of the Price value proposition? Loyalty Incentives PUBLIC RELATIONS – How to use the media 1. The terms are often used interchangeably. Advertising, public relations, direct marketing, personal selling and sales promotion are the general promotional tools. Created. A) product line B) product mix C) product exten... A company's channel decisions directly affect every ________. _____ is used by companies to build good relations with consumers, investors, the media, and their communities. Create your own flash cards! Personal selling consists of a face-to-face presentation in a conversation with a prospective purchaser. 5. These elements are personal selling, advertising, sales promotion, direct marketing, and publicity Selling through a person to person communication process. A) market targeting B) market dominance C) market p... ______ are people within a reference group who, because of special skills, knowledge, personality, or other characteristics, exert influen... A ________ is a need that is sufficiently pressing to direct a person to seek satisfaction. A) product idea B) product concept C) screened product D) test market E) prod... A ________ is the set of all products and items a particular seller offers for sale. • The sales process can be used in face-to-face encounters and in telemarketing. Marriage, childbirth, and divorce constitute the ________ that shape the consumption pattern of individuals. Some tricks of publicizing without the use of media. Marketing. Please enable Cookies and reload the page. It may be directed a… Additional Marketing Flashcards . A company's channel decisions directly affect every ________. Some basic definitions are provided below. If a customer bought a new iPhone phone 6s during first week of its release and Verizon gives them a free Otterbox case, this would be an example of which type of consumer promotion? It uses both media and non-media marketing communications for a pre-determined, limited time to increase consumer demand, stimulate market demand or improve product availability. Salesmen 1. What is Personal Selling? A company's total marketing communications mix - called its promotion mix consists of the specific blend of advertising, personal selling, sales promotion and public relations tools that the company uses to pursue its advertising and Television and/or Movies 1. Sales promotions Other forms of promotions (coupons, contests, rebates, mail-in offers) not included as a component of a communication mix. Subject. Advertising is any paid form of nonpersonal promotion by an identified sponsor. Define: The Promotional Mix. The unique combination of advertising, personal selling, sales promotion, public relations, social media, and e-commerce used to promote a product is called the promotional mix. Copy testing is also known as a) Pre Testing b) Copy writing c) Concurrent testing d) Preview 3. Total Cards. The mothers push their children at every step of life to achieve success. Q39. Advertising is just one method of marketing communications, which is the umbrella for many methods.TYPES OF ADVERTISING – MASS MEDIA 1. Through publicity, personal selling, and advertising the customers are made aware of the product under the promotion mix. Intermediaries play an important role in matching ________. c) characteristics of a product. are used for creating demand or interest of the customers towards the product or services offered by the company. There are other areas in promotion apart from publicity, which includes advertising, sales promotion,public relation, personal selling and direct marketing as well. This ad portrayed the life of athletes and their mothers who are behind their success. Total Cards. The marketing research process is presented to you in your text as: UPS is a company that hires a very high number of __________ and _________ workers. The primary elements in the promotional mix are advertising, personal selling, direct marketing and publicity/public relations. Infomercials SALES PROMOTION 1. Promotion mix includes Sales Promotion, Personal Selling, Advertising and a) Marketing (b)Sales (c)Publicity (d) None of these 4. A) Procedural maps B) Brain maps C) Perceptual maps D) P... Advertising, personal selling, sales promotion, and public relations are called. The use of short-term incentives to encourage the purchase or sale of a product or service is called _____. 54. News/Media Releases PERSONAL SELLING 1. However, advertising and personal selling are distinct approaches to marketing. The four promotion mix currents—advertising, personal setting, publicity and sales—promotion are more or less used at every stage in the selling process, but their intensity differs at different stages and at different periods. Lecture 4- Exam 2. Many sales representatives rely on a sequential sales process that typically includes nine steps. Performance & security by Cloudflare, Please complete the security check to access. The process of selecting one or more market segments to enter is called ________. Undergraduate 3 . Discounts 1. _______ are visual representations of consumer perceptions and preferences. d) advertising tools. b) marketing mix components. It includes activities like direct marketing, sales promotion, personal selling, advertising and public relation. An attractive idea must be developed into a ________. However, they refer to different -- but similar activities. ______ are people within a reference group who, because of special skills, knowledge, personality, or other characteristics, exert influence on others. Advertising: Let us understand advertising with the advertisement for P&G on cleaning and household goods. The process of selecting one or more market segments to enter is called ________. In their athletic journey, the mothers have to do a lot of cleaning and other household work. Play this game to review Other. “Advertising is any paid form of non-personal presentation and promotion of ideas, goods and services by an identified person”. In which P&G is presumed to make their job easier. Personal selling. A. Personal selling is a promotional method where seller uses his/her skills and expertise to build a mutual business relationship with potential buyers in which both parties gain value. Media Introductions 1. Sales promotion offers are generally communicated to the target groups by using any one or more of the following methods of advertising, personal selling, publicity or direct marketing. Advertising, public relations, personal selling, sales promotion, and direct and digital marketing Which of the following statements is true regarding the promotion mix? Term. Answer: a) promotion mix ingredients. Advertising is one of the widely used techniques of promotion, wherein modes like television, radio, newspapers, internet, etc. c) characteristics of a product d) advertising tools e) non-personal communication It's easy to become confused about these terms: advertising, marketing, promotion, public relations and publicity, and sales. Advertising, personal selling, sales promotion, and public relations are called. 1. Intermediaries play an important role in matching ________. A) direct marketing B) sales promotion C) personal selling D) public relations E) publicity. Means of marketing communication – It serves as an important means of communication because views and ideas of consumers about the products and services are exchanged with the producers regularly. You may need to download version 2.0 now from the Chrome Web Store. Advertising, personal selling, sales promotion, publicity, and public relations comprise the firm's _____. Promotional ______ is designed to protect the product from the time it is produced until it is consumed. The advertisement … Element of promotion mix – Sales promotion is one of the significant elements of promotion mix, other than advertising, personal selling, and publicity. a) promotion mix ingredients. A ________ is the set of all products and items a particular seller offers for sale. A ________ is a need that is sufficiently pressing to direct a person to seek satisfaction. Who stated this? Some sales representatives develop scripts for all or part of the sales process. Showro… Advertising is defined as any paid form of non-personal presentation and promotion of ideas, goods or services by an identified sponsor. On the other hand, personal selling is the verbal communication of the message, to one or more customers, so as to create sales. Personal selling Publicity Advertising Sales promotion - the answers to estudyassistant.com Personal selling refers to a form of promotion, wherein the sales representative sells the product to customers, by directly visiting them. 2 / 2 pts Question 10 Frequently, McDonald's restaurants offer 32­ounce glasses depicting currently popular movie characters free with the purchase of a large drink. are promotional activities companies do in addition to advertising, public relations, and personal selling in order to sell a product. Advertising and personal selling are both methods used by companies to convey the benefits of their brand, products and services to the market. The specification of five promotional mix or promotional plan. A) stimulus B) motive C) culture D) perc... _______ are visual representations of consumer perceptions and preferences. Public relations includes press releases, sponsorships, events, and Web pages. Promotional Mix – a marketing plan’s seven components consisting of sales promotion, advertising, personal selling, direct marketing, publicity/ public relations, corporate image and exhibition. PR Events 1. e) nonpersonal communication. Examples include contests, coupons, freebies, loss leaders, the point of purchase displays, premiums, prizes, product samples, and rebates. Promotion mix includes Sales Promotion, Personal Selling, Advertising and a) Marketing b) Sales c) Publicity d) None of these 2. A) reseller B) supplier C) wholesaler D) retailer's creditor E) go... An attractive idea must be developed into a ________. Become a member and unlock all Study Answers. 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